Hatchful by Shopify has long been the answer for founders searching "free logo maker." LogoForge AI answers a slightly different need: not just a free start, but a modern generative workflow that can produce more distinctive ideas. If you are deciding between them, the core question is whether you value zero-cost simplicity more than originality and room to iterate.
Free Access
Hatchful wins on one narrow dimension: it is free. You answer a few questions, pick a direction, and download a logo without subscribing. That is excellent for a proof-of-concept store or throwaway side project.
LogoForge AI is not permanently free, but it offers a meaningful free start with 3 free logo generations. That is enough for a serious buyer to test whether prompt-driven logo generation is producing stronger ideas than the template-based route.
Uniqueness
Hatchful is template-driven, which means the output is easier to get started with but less unique. LogoForge AI uses generative AI, so the output space is much wider. That matters if you want your logo to feel like it belongs to your brand and not to a template catalog used by thousands of other businesses.
Best Use Cases
- Use Hatchful if you need something free today and uniqueness is not the priority.
- Use LogoForge AI if you care about originality, want more control over style, or plan to test multiple concepts before choosing one.
Shopify Sellers vs Everyone Else
Hatchful was built with Shopify merchants in mind, so its workflow feels natural if you are launching an ecommerce store quickly. LogoForge AI is better if your use case extends beyond that and you want a logo system that is not tied to a single commerce ecosystem.
For the dedicated comparison page, see LogoForge AI vs Hatchful. Then compare the economics on the pricing page to decide whether your project is a one-off experiment or something worth iterating on seriously.
Verdict
Hatchful remains a fine zero-budget option. LogoForge AI is the better long-term tool if you want output that feels less generic and a workflow that scales beyond one quick download. Most founders will know quickly which camp they are in after the first 10 minutes of use.
CTA
Start with the free trial on LogoForge AI, then use the Hatchful comparison page and pricing to decide whether a free template tool is enough or whether your brand deserves a more original direction.